Events
October 10, 2025

Your Ultimate Dreamforce 2025 Game Plan: Three Days of AI, Innovation, and Real Connection

Dreamforce 2025 is where AI meets human potential. Here’s how to plan your perfect three days and experience the future of sales with Accelerize 360.

The New Era of Selling is Here

Dreamforce 2025 is where the future of sales takes the spotlight. This year is all about the rise of the Agentic Enterprise, where humans and AI work together to create more connected, intelligent, and inspiring customer experiences. It’s not just talk — you’ll see it everywhere at Dreamforce, from live demos and keynotes to real stories of businesses scaling faster with AI at their side.

We can already feel the buzz building. As proud Salesforce partners, Accelerize 360 is thrilled to be part of this journey — learning, sharing, and celebrating how innovation and imagination come together in the age of AI. Dreamforce isn’t just an event; it’s where ideas become real, and we can’t wait to be there when it all unfolds.

Day 1: Vision and Big Ideas

Main Keynote: The Agentic Enterprise Comes Alive

Tuesday, Oct 14 | 10:00 AM | Moscone South, LL, Hall B
Dreamforce officially kicks off with Marc Benioff and special guests exploring how businesses everywhere are becoming Agentic Enterprises — where humans and AI agents work together to deliver customer success at scale. Expect big announcements, bold ideas, and a glimpse into Salesforce’s AI-powered roadmap for the year ahead.

Data Cloud Keynote: Activate Trusted Data Everywhere

Tuesday, Oct 14 | 12:30 PM | Moscone West, L3, Room 3001
See how Salesforce Data Cloud brings all your data together to power Agentforce and Customer 360. Learn how trusted data, activated in real time, drives personalized experiences and smarter decisions across marketing, sales, and service.

Retail Keynote: Build Unbreakable Loyalty with Agentic Retail

Tuesday, Oct 14 | 12:30 PM | InterContinental, L3, Grand Ballroom
Top retail and luxury brands share how they’re using Salesforce and Agentforce to transform the shopper journey — from digital stores to in-person experiences. Discover how agentic retail drives deeper loyalty and seamless engagement across every touchpoint.

A Conversation with Marc Benioff and Special Guest

Tuesday, Oct 14 | 3:15 PM | YBCA, Blue Shield of California Theater
Pull up a seat for one of Dreamforce’s most anticipated sessions. Marc Benioff sits down with a very special guest to talk innovation, purpose, and the future of customer connection.

Day 2: From Insight to Action

Consumer Goods Keynote: Unlock Growth with Agentforce

Thursday, Oct 15 | 9:00 AM | Moscone South, LL, Hall A
Hear how leaders from Mars and CONA are using Agentforce to future-proof consumer goods organizations. Learn how AI boosts margins, drives growth, and creates resilience in changing markets.

Agentforce Keynote: Become an Agentic Enterprise

Wednesday, Oct 15 | 10:00 AM | Moscone South, LL, Hall B
This is the heart of Dreamforce 2025. Learn how Agentforce is powering the Agentic Enterprise and see how brands like Williams-Sonoma and Equinox are deploying reliable, brand-aligned AI agents that drive real outcomes.

Tableau Keynote: Powering Decisions, Driving Actions

Wednesday, Oct 15 | 11:00 AM | Moscone West, L3, Room 3001
Discover Tableau Next, the world’s first agentic analytics platform. This session explores how humans and AI agents can collaborate to turn insight into action — combining trusted data, decision intelligence, and agentic workflows across the business.

Financial Services Keynote: Agentic Service, Limitless Growth

Wednesday, Oct 15 | 11:10 AM | Moscone South, LL, Hall B
Financial leaders from Pentagon Federal Credit Union, Sammons Financial Group, and Salesforce share how AI and Agentforce are transforming the front, middle, and back office. Learn how to become an agentic financial firm that scales trust, compliance, and customer loyalty.

Service Keynote: The Age of Proactive Service Starts Now

Wednesday, Oct 15 | 1:00 PM | Moscone South, LL, Hall B
See how Agentforce Service blends human expertise and AI intelligence to deliver proactive, personalized experiences. Hear stories from PepsiCo, Southwest Airlines, and other innovators redefining what exceptional service feels like in the agentic era.

Commerce Keynote: Drive Growth with Agentic Unified Commerce

Wednesday, Oct 15 | 2:00 PM | InterContinental, L3, Grand Ballroom
Discover how agentic commerce connects stores, ecommerce, and order management systems to create seamless shopping experiences. Learn from leaders at Pandora, SharkNinja, and Saltbox how unified data and AI reduce costs while increasing conversion and customer satisfaction.

Sales Keynote: Your Path to Growth Is Humans and Agents

Wednesday, Oct 15 | 2:10 PM | Moscone South, LL, Hall B
Salesforce product leaders and partners, including Asymbl Inc. and Siemens Corporation, showcase how AI agents are reshaping the sales process. Learn how human reps and digital agents collaborate at every step — closing deals faster, personalizing every interaction, and driving measurable growth for companies of all sizes.

Dreamfest at Chase Center and Bayfront Park

Wednesday, Oct 15 | 6:00 PM | Chase Center & Bayfront Park
The ultimate Dreamforce celebration is back! Choose your vibe: rock out with Metallica at Chase Center or enjoy a soulful set by Benson Boone at Bayfront Park. Both venues bring the perfect mix of music, purpose, and Dreamforce magic, all supporting UCSF Benioff Children’s Hospitals.

Day 3: Innovation in Action

Marketing Keynote: Marketing That Sparks a Conversation

Thursday, Oct 16 | 10:00 AM | Moscone South, LL, Hall B
Discover how AI agents are reshaping marketing into something more human, connected, and dynamic. In this keynote, Salesforce product leaders and innovators from Indeed share how Agentforce Marketing helps teams create, personalize, and optimize campaigns that feel like real conversations — across email, messaging, and the web. See how marketing teams everywhere are scaling with limitless digital support and connecting every engagement across the customer journey.

By combining these sessions, Dreamforce 2025 paints a complete picture of what it means to sell, serve, and grow in the age of AI agents. Whether you’re in financial services, retail, consumer goods, or sales leadership, there’s a front-row seat waiting to inspire your next move.

Not Traveling This Year?

You can still join the action.
Watch the main keynotes, customer stories, and product demos live on Salesforce+ and see how AI and Agentforce are changing the future of work.

Bring Dreamforce Insights Home with Accelerize 360

We’d love to see you at Dreamforce 2025. Join us to explore how your team can scale smarter with AI and discover new ways to turn innovation into impact.

We’re excited to meet you, share insights, and help you make the most of your Dreamforce experience. Don’t forget to follow Accelerize 360 on LinkedIn for live updates and behind-the-scenes highlights throughout the conference.