Connecting Salesforce to Encompass Makes Mortgage Lending More Like Listening to Your Favorite Record

If you worked at a record store instead of a mortgage lending company, you would be steeped in records instead of data. And, if you had to organize that vinyl, it isn’t likely you would put them all on a single shelf without categorization.

You would put them into different sections: rock, R&B, jazz, folk and so on. You would likely alphabetize them by artist. All this makes it easier to navigate the store to find what you need. Imagine a vinyl shop without such organization. It would take much longer to find what you were looking for. 

Salesforce’s CRM can make mortgage lending more like a well-organized record shop than that quirky guy down the street’s garage sale. It organizes data you gather about borrowers, making it easy to understand. It can create a workflow for the borrowing that helps your loan officers know exactly where the borrower stands and helps officers take the best next steps. And when tied to Marketing Cloud, your CRM can help you make recommendations to your customers based on their past or future buying habits, just like the record store guru who seems to know every song on the shelves just by humming a few notes. Salesforce can enable this level of organization via a connection to your Encompass Loan Origination System (LOS).

Liner Notes

As a mortgage lender, you need to gather documentation from borrowers for the loan process — bank statements, earnings sheets, credit history, tax filings — to establish that they are a credit-worthy risk. With that comes many moving parts. Loan officers and underwriters will have their hands full trying to make sense of it all in order to decide whether to approve or deny a given loan. A CRM like Salesforce can allow loan officers to focus on the customer and sales, delivering a consistent client-focused experience, while still having insight to the underwriting process in one location.

This is where an Encompass connector comes in. Linking Encompass to Salesforce allows loan officers to obviate slipping between the CRM and an external source. It allows them to generate loans directly from Salesforce. They can access loan and borrower information directly within Salesforce, receiving real-time updates and loan statuses without needing to log into Encompass.

Further, reporting capabilities are greater when you connect Encompass to Salesforce. By doing so, loan officers get a full view of the borrower and branch managers get a full view of their business. This is a benefit because stakeholders have a single source of information that drives insight across all areas of the process. 

But, in order to fully understand how to make the best use of Encompass, you first need to understand that there are several ways to connect it to Salesforce.     

Dropping the Needle

There are three ways to connect Encompass to Salesforce. 

The first is using the Encompass connector from Salesforce’s AppExchange. This will work for most users. If all you need is basic data and status syncing, then this standard connector should do the trick. 

However, if you need more flexibility to plan for the future, the Mulesoft connector might be best. The Mulesoft connector is able to handle data on a larger scale, where you might be storing data in a warehouse, or where you may want flexibility for the future. Additionally, Mule can be leveraged for other business needs when you have multiple systems to integrate, not limited to data within Salesforce. If you need larger scale and more flexibility, go with Mulesoft. 

Lastly, we here at Accelerize 360 have also designed a custom Encompass connector. If you need a higher degree of customization, such as unique custom fields, bi-directional syncing, custom scheduling, custom filtering, or multiple business units, then our custom connector can get the job done.

Regardless of how you go about using Encompass, it will be a boon for your mortgage loan approval process to connect it with Salesforce’s CRM. Greater automation and work flows streamline the process while better customization and easier setup makes agents able to work more efficiently. 

The Warmth

Regardless of how you connect to Encompass, you will need someone to guide you through that process. If you were visiting our record store from earlier, you might employ the hip music aficionado working there for advice. You might tell him or her that you really enjoyed Bob Dylan’s “Blonde on Blonde” (because you have excellent taste in music) and want to know what albums are similar.

He or she would likely direct you to similar albums. This is a good way to think of an experienced partner. As a company certified both in the use of Salesforce and Encompass, our team of experts can assist you in making the right choices for your mortgage lending process. 

Whether it is setting up workflows and automations or configuring our custom connector, setting up the rules that determine when Encompass should create distinct records or simply doing the routine work of cleaning your data, an experienced partner makes setup a breeze.

So, let an experienced partner give you the warmth of a freshly pressed vinyl. Peruse the record store like a pro. Widen that collection. Get Encompass.