There is no denying it: sports cars are cool; they can go from zero to 60 mph in the blink of an eye and their design makes many of them resemble jungle cats. When a snazzy convertible zooms down the street, it is enough to stop most people in their tracks, or least get them to turn their head. It is easy to envy breakneck speed and performance, which is why we see these cars as the epitome of lux.
Salesforce HVS (High Velocity Sales) is a lot like a sports car. This product boasts remarkable capabilities, giving sales teams speed and agility. Businesses using HVS can create automated sales cadences to convert prospects into customers.
But just like a sports car, HVS isn’t right for everyone. Maybe your business needs a basic “vehicle” without all the bells and whistles. Reviewing Salesforce HVS’s driver’s manual will help you decide:
Don’t confuse HVS with telephony tools. A sales cadence is about so much more than making phone calls. Converting prospects into customers — with less effort from salespeople — is the goal of sales cadences. See the illustration below:
To understand how this works, imagine that a financial services company, Bourgeois Inc., designs a cadence for promising prospects. A new lead added to this cadence receives an introductory email. Next, the system “waits”, affording the lead two days to respond.
If the prospect in question opens the email and fills out a form, an agent will follow up with a scripted call designed to convert. On the other hand, if the prospect ignores the introductory message, the agent will follow up with a second email. Happily, the Bourgeois Inc. sales cadence includes convenient email templates for added speed. This type of built-in contingency is referred to as branching logic.
Marketing and sales managers can accomplish all this – and more – with High Velocity Sales. Users don’t need to be Salesforce experts to get in the driver’s seat. With ‘creator’ licenses, assembling and modifying sales cadences is a lot less stressful than car repairs.
Sales leaders can chart their own way to the finish line, creating elaborate branching logic paths. As in the aforementioned example, email opens can serve as the pivotal decision factors. When using phone calls, agents can be steered in the right direction with scripts.
So, by now you’re probably eager to race ahead with HVS. Before you do so, make sure you’re aware of all the speed traps:
Salesforce HVS can only use outbound calls to propel a sales cadence forward. Businesses that want to route sales cadences based on inbound calls should consider a totally different ride.
When making outbound calls, sales agents can’t auto-dial unless they have access to Salesforce’s Lightning Dialer. Instead, the agents must press a button specific to HVS.
High Velocity Sales can capture prospects as either leads, contacts or person accounts. This puts companies interested in using custom objects at a crossroads.
Some sales teams get a lot done with emails and phone calls. Meanwhile, others may want to experiment with communications channels such as SMS, Facebook chat, WhatsApp messages or website chatbots. Keep in mind that HVS doesn’t support these other methods.
For companies striving to meet ambitious sales goals, Salesforce HVS can be an excellent buy. Cadences shift the sales process into high gear by automating manual tasks. Also, combining High Velocity Sales with the Inbox feature clears the way for handy email alerts.
Yet that doesn’t mean you should rush to grab those keys. If you’re still wondering how to avoid any speed bumps, give us a call! We’re happy to ride shotgun.